Project Overview
TikTok Shop Trading Card Activation: A Multi-City Fan Experience
TikTok Shop partnered with Dipp Photobooth to deliver a custom trading card fan experience across both markets, designed to drive brand awareness while giving fans a premium, collectible takeaway. Guests entered a custom-fabricated TikTok Shop enclosure, had their photo captured on-site, and received a custom trading card, printed, assembled into a hard case, and ready to take home, all within minutes. Dipp Photobooth managed the full physical and digital production pipeline across two cities, combining live photo capture, on-site printing, card assembly, and consistent brand presentation under heavy convention foot traffic.
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Impact and Results
The activation positioned TikTok Shop directly within the sports collectibles conversation through an experience that felt relevant, premium, and highly shareable. The collectible trading card format gave guests a tangible reason to participate beyond a standard photo, while the custom branded enclosure turned each convention into a dedicated TikTok Shop destination rather than just a booth. With nearly 4,000 cards produced across two cities without sacrificing presentation quality, the project demonstrated Dipp Photobooth’s ability to deliver consistent, high-volume, brand-aligned activations at national scale, handling everything from convention center logistics and multi-day staffing to physical product assembly and creator engagement opportunities. For Dipp Photobooth, this wasn’t just a photo booth rental; it was a coordinated, multi-market fan experience built for a national brand.